HOW TO CREATE YOUR NEXT LEAD MAGNET
in minutes
Having a freebie to give your audience is important. This is a great way for you to showcase your expertise and give your audience a quick solution to a problem that they have.
But let me guess, you created a freebie to start building your email list but then never emailed them about it again.
Sound familiar?
Here’s the deal when you are deciding to create a freebie you should start by reverse engineering.
Start with what you want to sell
There is no need to reinvent the wheel here. Take a look at your existing products and offerings and see how they can be broken down into free nuggets of wisdom. Give them a taste without giving away the whole thing.
Provide a simple and quick solution to their problem
Your ideal audience has a problem in their world, right? That is why you offer your services or sell your products. You are providing them with a solution. You know their ticks and quirks and have them figured out. Think about their major issues and provide bite-sized solutions within your freebie to help. This will gain their trust and recognition of your brand.
Make them aware of a bigger problem
While your audience may be aware of the problems they face right in front of them - it is just the tip of the iceberg. You're there to help educate them on the bigger problem which leads to the perfect pitch for you and your offerings.
Prime them for your offer or solution
Your freebie is a warm-up to the bigger offerings and solutions you can provide. It helps open the door for you to gain more leads and sales. Start with the freebies, then get the big bucks.
We go over this in more detail in this YouTube Video
Here’s a perfectly laid out example for you to be able to copy and paste into your own strategy.
I know I want to sell my website design services so what does my ideal client struggle with the most when it comes to their website?
They are overwhelmed at the idea of DIYing their website bc they don’t even know where to start.
I’m going to create a freebie that is going to walk them through how to easily create their homepage step by step in just 60 minutes.
They download my kick-ass freebie and are now funneled into my email sequence
My email sequence educates them even more about their website strategy and design. This in turn makes them realize there is a bigger problem here - they do not know the strategy behind creating a website that converts
I then introduce my offer that is going to help them solve that problem. They then head to my website to learn even more about my offer and ensure this is exactly what they need. They make a purchase and BOOM.
DO YOU SEE WHAT I DID THERE?
We didn’t create a freebie just for shits and giggles - there should be a purpose.
I want to help you develop your next lead magnet so we created a FREE planner just for you.
Imagine if you could build your very own community full of warm leads that you can easily turn into very hot leads without having to go down an Instagram spiral of constant content creation, hashtag research, reels, lives, etc.
Imagine how amazing that would be for you and your business to be able to sit back and watch your community grow each and every day with people who are wildly obsessed with what you have to offer.
I created the “How To Build A Kick Ass Lead Magnet Planner” to help you get to this place that much faster.
After you go through it you will:
Discover and map out what you want your lead magnet to be about and the valuable solution you can provide
Know what type of lead magnet you want to create
How to structure your lead magnet and what to include inside