HOW TO CREATE A COLOR PALETTE THAT CONNECTS WITH YOUR AUDIENCE.
free video training at the end!
Have you found yourself constantly struggling to figure out what colors you should be using for your brand, running to Pinterest for your daily dose of inspo, or even looking to see what everyone else is doing? When it comes to creating our brand color palette there are some important elements that we should be keeping in mind in order to create a palette that is going to connect with our audience, communicate our message, and convert them into paying clients and I’m about to share all the deets with you!
Believe me I know what it’s like to choose colors for my brand just because they are trendy (cough cough millennial pink) or my favorite. But, it’s time to get off the merry-go-round of “IDK what the hell I’m doing” and discover how to create a color palette that is actually going to connect with your audience.
Step 01: MAP OUT YOUR MISSION + PURPOSE
Ask yourself these questions:
What is it that you want to be known for in business?
What solutions do you provide your clients with?
What makes you different?
Really take your time here and dig deep in regards to these questions. This is going to help your create your brands mission.
Step 02: MAP OUT YOUR BRAND VALUES
In order to discover your brand values you need to know the answer to these questions.
What does your business stand for?
What is important to you in the quality of service that you provide your clients with?
Write down some adjectives that best describe your brand values.
Step 03: GET TO KNOW YOUR IDEAL CLIENT
This is an important part of creating a color palette for your business. When you know what is holding your ideal client back from working with you, what they are struggling with, and their goals it is going to ensure that you create a color palette that will resonate with them on an emotional level and backed by color psychology.
Colors are both emotional + psychological
When we use these 3 key elements when creating our brand color palette we can ensure that our brand will connect with our audience on an emotional level. Branding is a feeling. Our colors have the ability to trigger these feelings in our audience.
STILL WONDERING HOW THIS INFORMATION CAN HELP YOU CREATE A COLOR PALETTE?
Gain access to my free video training HERE that is going to walk you step by step through how to build a color palette that connects.
You’ll walk away with
-Understanding color theory and psychology
-The roles each color should be playing within your palette
-How to create your very own color palette that connects
Have questions about anything that we covered? Feel free to send us an email at hello@thelaunchhive.com or come hang with us in the DM’s on Instagram if that is more your thing!