HOW TO ATTRACT YOUR DREAM CLIENT: USING YOUR WEBSITE. ALLOWING YOU TO MAKE MORE MONEY IN YOUR SERVICE BASED BUSINESS
There is no denying the fact that there is a strategy when it comes to attracting more of your dream clients to your website and making more money in your business, but how can we tap into your ideal clients buying needs?
Today I am going to be sharing with you the 5 important elements that should be on your website in order to strategically attract more of your dream clients and make you more money in your business.
When it comes to attracting more of your dream clients you should be using your website to evoke some of their emotions. It has been said that people tend to purchase from the heart rather than their head, meaning when we touch our dream clients on an emotional level they are more likely to want to work with us.
Being able to tap into your dream clients fears, pains, and goals is a guaranteed way to tap into their emotions. If you haven’t taken the time to sit down and map these out I highly encourage you to do so, really make sure go beyond surface level with this exercise.
Fears - What are they scared of? Why have they not pulled the trigger in working with you yet?
Pains - What are they struggling with the most right now?
Goals - Where do they want to be? What is that transformation that they are looking for that you know you are able to provide?
Once you have a solid list you can now start to incorporate these into your website, allowing us to position you as an authority and expert in your field. Ultimately increasing your sales and making you more money doing what you love.
5 ELEMENTS YOUR WEBSITE NEEDS TO TAP INTO YOUR DREAM CLIENTS BUYING NEEDS
TAP INTO THEIR GOALS - Immediately when people come to your website they should have something there that is going to make them want to stay, before they even need to scroll. Use their goals and the transformation that they are looking for to grab their attention.
RESULTS - Let people know what it is they are going to get out of working with you. Keep in mind that transformation that they are looking for.
HOW CAN THEY WORK WITH YOU - Make it clear the ways that people can work with you along with the different options that they have.
SHOW PEOPLE WHO YOU ARE - People want to know that there is an actual person behind the brand, show them your face!
SOCIAL PROOF - Results from your clients are a must, your visitors want to know that they can trust you and that you have worked with others and provided them with the result that they are looking for.
When you strategically set up your website based around your dream clients you are guaranteed to start attracting more of them. This is exactly what I help my clients achieve when we work together and implement a brand strategy into their business.
Now, go start attracting them dream clients.