5 THINGS TO INCLUDE ON YOUR WEBSITE HOMEPAGE
to capture your visitors attention
Deciding on the information to include on your homepage can be pretty overwhelming, right? Throughout the years, we have discovered that website copy and structure are the main items holding people back from launching their website. As a designer, we not only want the websites that we work on to be aesthetically pleasing but we want to ensure that we are taking the visitor on a journey.
There is not a one sized fits all approach when it comes to websites. The journey that you take your visitors on will depend on your specific goals but there are some key elements that you should include to grab your visitor's attention. Let's get started!
01. THE WHAT + WHO
The first section of your website is the most important. You only have 0.05 seconds to pique your visitor's interest and make them want to stay on your website to learn more. You want to make sure that you are letting them know that they are in the right place.
What is it that you do?
It's your job to quickly (with a headline/call out) explain what you do, but also what really makes you unique. Make it clear and simple to understand
Who do you do it for?
Who are you trying to talk to on your website? Are they working moms, fitness junkies, small creative business owners, busy brides, etc? Make sure to talk directly to them.
Example: "A design studio focused on crafting cohesive brands for online businesses"
End with a clear call to action that will take them to the next step of the journey. Is it to learn more about your services, schedule a discovery call, or see client transformations?
02. SPEAK TO THEIR PAIN POINTS
The next step in the journey is to connect with your visitor, share your understanding of what they might be going through, experiencing, or feeling. This is not only going to grab their attention but also provide a sense of trust.
Example: "Because we don't want you to keep feeling lost and confused when it comes to your brand style and online presence".
03. YOUR SOLUTIONS
You have already told them what you do, you've acknowledged their struggle (using keywords that they feel), and now you tell them how you can help them...aka solve their problem.
This is a great spot to also add your UVP (unique value proposition). What makes you or your process different from others in your industry?
Example: "We can help you gain confidence in your business again by designing a brand that you actually love and attracts your ideal clients".
04. BUILD TRUST + CREDIBILITY
Now that you have told your visitor what it is that you do and the solutions that you provide they are either
-still on the fence
-or ready to take action
Adding in some transformational testimonials will help them see the value and give them a sense of what it's like to work with you or buy from you.
05. STRATEGIC CALL TO ACTIONS
As they scroll to the bottom, where do you want to lead them? These can be different call-to-action buttons that can help guide them. Is it to your blog, for a freebie, to contact you, etc?
When it comes to your website content you want to strategically think about the journey that you want to take your visitors on and what action you want them to take to in order for your goals to be achieved and for all of their questions to be answered.
Still struggling to create a website that converts - contact us about working together.